Florida is
worth fighting for.

Florida First Organization is a civic group devoted to the people, places, and future of the Sunshine State. We publish essays, research Florida-centered policy, promote the state's culture, and share practical ideas with Floridians and public officials.

Discover our purpose

Martin Johnson Heade, "On the San Sebastian River, Florida"

A dark wooded promontory extending into the calm St. Johns River beneath a luminous sunset
View of the St. Johns River William Morris Hunt, Harn Museum of Art
Thomas Moran's atmospheric view of the old watchtower at St. Augustine beneath a luminous sky
Old Watchtower at St. Augustine Thomas Moran, Harn Museum of Art / Wikimedia Commons

We believe a state is more than a line on a map.

It is a living inheritance, held in our springs and citrus groves, our working waterfronts and old neighborhoods, and in the character of the people who keep them alive.

Rooted here.
Built to endure.

We research, advocate, and organize for a Florida that places its own communities, culture, and future at the heart of public life.

Local Prosperity

Championing Florida-owned enterprise, skilled work, and an economy that serves the people who live here.

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Land & Water

Defending the wild beauty, working lands, coasts, springs, and waters that make Florida unlike anywhere else.

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Florida Culture

Preserving our history and strengthening the civic bonds that turn neighbors into a people.

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From the
Florida Journal

Ideas for a freer, more beautiful, and more self-reliant Sunshine State.

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Stand with the
Sunshine State.

Receive new essays from The Florida Journal, research, and opportunities to take part in the work.